by Akshon Media has announced the expansion of its partnership with Activision Blizzard. The Esports media company is officially the content production partner for the 2022 Overwatch and Call of Duty Leagues.
Akshon Media had previously been the highlight creators for Blizzard’s Overwatch League. The three-year partnership deal signed in 2020 saw the media company produce trailers videos and behind the scene coverages. The expansion of the partnership was mandated owing to the success of the previous engagement shared by both parties.
The new deal will see the media company increase its scope of work with the esports organization. Part of the new partnership includes the production of post-game match highlights and visual content of the Overwatch League for broadcast. The deal also includes coverage of the Call of Duty League, making it the first time Akshon Media will dabble into video content creation for CoD League.
Chief Executive Officer of Akshon Media, Roger Chan spoke on the partnership. He stated that the company was contracted for these global franchises for its amazing ability to produce content that speaks to the global esports community. He shared his excitement about the expansion of the partnership with Activision Blizzard and commended his team for the great act of storytelling.
“These production contracts for the global franchises were awarded to Akshon Media for our uncanny ability to create content that truly resonates with the global esports fans,” Chan said. “Akshon’s hand-picked team understands the storytelling needed to enhance the overall fan experience and we’re thrilled to continue our relationship with Activision Blizzard.”
Created in 2016, the Canadian media company has built a reputation for producing high-quality videos with compelling storytelling at its core. The brand has created multiple digital videos for a range of brands in different industries.
In its arsenal is a wide knowledge of digital marketing and the presence of a strong network of content producers. Akshon Media has operational offices on two continents, with two offices in North America (Los Angeles and Vancouver) and one in Asia (Seoul).
Amongst its clientele within the esports scene includes Overwatch teams like New York Excelsior, T1, Toronto Defiant, NYXL (formerly known as Andbox), and the Gaming Stadium.
The CoD League has secured some partnerships in the first half of the year, like a collaboration with the esports operations company, Esports Engine. The organization has recorded a partnership with the trading platform Aim Lab, with global trading card company Upper Deck releasing a line of cards for the 2022 CoD League.
The Overwatch League has also recorded some notable partnerships in the past years with top brands like Coca-Cola, Toyota, YouTube, Twitter, and Intel to mention a few. Although Activision Blizzard suffered a setback with harassment and discrimination allegations against female employees. This development saw Coca-Cola and State Farm reevaluate its involvement with the Overwatch League.
