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]]>ESL Gaming’s SVP Production, Tobias Grieser, talked about the partnership with Gravity Media and claimed the collaboration would lead to new doors opened to enable them properly deliver.
“Having the best possible broadcast experience is fundamental to us, as this is how we can bring our most memorable and iconic moments to all of the fans around the globe,” he said.
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“Partnering up with Gravity Media opens many new doors for us to deliver the action from the world’s biggest esports stages to anyone’s home. With their cutting-edge technology and global presence, we can ensure that fans can enjoy our events to the fullest from wherever they are located and that they can do so in the best possible quality.”
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Gravity’s Managing Director in EMEA, Ed Tischler, also had some words to say about the recent partnership.
“The future for eSports is bright, offering many opportunities for new and exciting broadcasting approaches to provide the perfect environment for companies to engage with their clients. Gravity Media is excited to be working alongside ESL Gaming on multiple prestigious esports events,” he said.
“This project marks another truly global team effort where Gravity Media looks forward to capturing more from the thrilling esports action taking place over the globe. Our teams and offices in America, Australia, Europe, and across the Middle-East are excited to join forces with ESL Gaming to offer our world-leading expertise and support.”
Gravity Media had some dealings with esports before they collaborated with ESL. Since 2020, the production company has held the position as the producer of the Cash Converters Supercars Eseries. It also previously worked on the ePremier League with BLAST. Its other esports partnership was with Gfinity when they collaborated to work on the F1 Esports series.?
ESL has gathered a large number of partners this year, and Gravity Media is just one of the many. This year alone, the organization has collaborated with ASUS, Spotify, Nielsen, and Lenovo Legion.?
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ESL Gaming’s partnership with Gravity Media will allow the tournament organizer to have access to the wide range of equipment that the company rents and its knowledge to aid their attempts to assemble high-quality sports events globally. The two parties gave little details on the agreement; however, Gravity Media claimed it would supply “expertise, equipment, and specialized human resources” to the organization.?
ESL Gaming organizes video game tournaments all around the world. It is the world’s largest and oldest esports organization still in operation and was the largest in the world in 2015.
It was revealed this year that Savvy Gaming Group (SGG), a holding company owned by Saudi Arabia’s Public Investment Fund, purchased ESL. ESL Gaming is known to host tournaments in titles such as Counter Strike: Global Offensive, Dota 2,?Halo,?Rainbow Six,?Hearthstone,?Heroes of the Storm,?Mortal Kombat,?Smite,?StarCraft II, and?World of Tanks.
On the other hand, Gravity Media is a popular production and live broadcast organization. Over time, it has led to the coverage of several high-profile events in the sports and music worlds globally. Some of the company’s most notable projects include the World Chase Tag Championship, Roland Garros, the Europa League Final, and Goodwoof. Towards the end of the year, Gravity will also be part of the production team for the FIFA World Cup held in Qatar.?
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]]>The post ESL Gaming signs partnership deal with ASUS Pro League Conference appeared first on Esport Bet.
]]>As a result of this, the company will become the official OEM partner for the ESL Professional League Convention as well as the ESL Challenger events for the remainder of the year 2022.
Furthermore, it is expected that the alliance will feature many brand integrations, which will result in the appearance of the ASUS logo in various broadcasting parts. Throughout the events, ASUS will host its own stand where attendees will be able to learn more about the company’s diverse lineup of gaming laptops.
In the EPL Season 16 Conference, which features sixteen Counter-Strike: Global Offensive teams competing for six spots in the upcoming season of the ESL Pro League, the hardware manufacturer joins the global giant Intel as the second partner of the event.
The agreement between ESL and ASUS covers all of the ESL Challengers contests that will take place at DreamHack events in Valencia, Melbourne, and Rotterdam during the months of July, September, and October, respectively.
In recent weeks, ESL has been successful in negotiating a broad array of agreements with a diverse assortment of gaming “hardware” manufacturers. In May, the competition organizer was successful in securing a partnership with the gaming brand Predator from Acer for the Dota 2 circuit. In addition, ESL collaborated with Lenovo Legion to host its Intel Extreme Masters event circuit.
Director of Partner Management at ESL Gaming spoke on the deal: “With ESL Challenger and EPL Conference’s addition to the ESL Pro Tour, we can truly offer aspiring Counter-Strike: Global Offensive players a path from zero to hero.
“It is great to see an amazing brand like ASUS be devoted to the solid foundations needed for players to go pro. Therefore, we are super excited to have them on board as a partner and look forward to working with them.”
In addition to its partnership with ESL, ASUS was only just announced as the principal sponsor of the Pinnacle Cup Championship. Current sponsorship agreements with eNASCAR and the High School Esports League have been extended by the company throughout the course of the past year.
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]]>The post ESL Gaming expands data partnership with Nielsen appeared first on Esport Bet.
]]>The North American company – best known for its industry-leading system for measuring television ratings – is said to have been vital in ESL’s growth, and increasing the width of the partnership would enable the production of more high-quality data for ESL’s events.
??The partnership will be extended by three more years in comparison to the initial partnership agreed upon in 2019. The agreement will see Nielsen track more events for ESL, including broadcasts. Events to be tracked are ESL’s entire mobile esports structure, ESL Pro League (CS:GO), and Dota 2 properties by ESL.??
Tobias Vogt, Director of Commercial Operations at ESL Gaming, said that Nielsen’s team was already acquainted with esports data. He also spoke on both entities’ ability to leverage the partnership in innovating the industry.
??“Nielsen is a true market leader when it comes to sports research,” Vogt said.
“The long-standing partnership has already provided our business partners with many in-depth insights into and a great deal of standardized reliable data about esports communities, brand activations, and measurable ROI.”
??He went further to highlight some benefits of expanding the partnership with Nielsen, as he looks forward to continuous but extensive sharing of knowledge with existing and future partners.??
“By expanding this collaboration and including more events, we keep innovating our ecosystems and the wider industry, and we are very excited to continue sharing our extensive knowledge with our existing and future partners,” Vogt said.??
The partnership will focus on developing four areas, namely media and sponsor valuation, community and fan analytics, esports viewership measurement, as well as mobile gaming and esports.
??Timo Krueger, Commercial Director Esports and Gaming at Nielsen Esports, added that the two firms will work closely to provide the most beneficial data.
??“We are proud ESL is trusting Nielsen as the reliable source to evaluate all of their global events,” Krueger stated.
“We are working closely with ESL to understand better their challenges to provide the best and most beneficial data around partner valuation and fan/consumer behaviour in a rapidly developing entertainment industry around the world.”??
??Nielsen Holdings PLC (NYSE: NLSN) is a leading global data and analytics company founded in 1923 by Author C. Nielsen. The company provides a detailed and clear understanding of the media industry. ??The company has in its employ over 44,000 workers across 100 countries around the world. Its core offer to clients/partners is centered around audience insights, measurement, outcomes, and predictions.??
Nielsen provides pivotal data integral for business decisions. The company aims to the global data space, providing trustworthy data reporting and relentless pursuit of truth. The company’s vision is to give businesses true intelligence through reliable data.
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