In a LinkedIn post, Martin announced his departure from XSET but did not provide specific reasons. He reflected on his time with the franchise and his personal journey in 2022.

“I had an incredible 2022 as a Co-Owner and Chief Experience Officer with XSET,” he said.

“Producing impacting activations, creating marketing strategies, creating opportunities for partners, developing talent as well as introducing non endemic companies to the gaming industry.

“Educating them on how to connect with the culture and community to elevate their brand and objectives authentically.

“Together the amazing team of Greg Selkoe, Wil Eddins, Clinton Sparks, Steve Birkhold, Erin Ashley Simon, my best friend Lonnie Anthony, and I developed XSET into the worlds most diverse gaming org. I appreciate these wonderful humans for trusting me to build this game changing company alongside them. I also thank them for understanding my reasons for stepping away.”

In his statement, Martin expressed his gratitude for the opportunity to be a part of XSET and to work with such a talented team. He also thanked collaborators, gamers, external partners, and mentors and requested that anyone with an opening that suits his skill set should not hesitate to contact him.

“As I move on to the next chapter of my professional life, I am beyond grateful to the XSET brand for bringing so many incredible people into my life and giving me the opportunity to lead, teach and learn every day,” Martin said.

“To my teammates, my extended family at Drai’s Enterprises and Dustin Drai himself, the athletes, collaborators, gamers, external partners and mentors, I thank you! Earning your trust and friendship over the years has been my greatest accomplishment! I encourage all of you to reach out to me if there is an opportunity that fits my skill set. Any recommendations are also welcome. My goal will remain the same, which is continuing to push the culture forward through marketing.”

During his tenure at XSET, Martin played a key role in shaping the team’s marketing efforts, as well as managing partnerships and talent. Despite stepping down from his position at XSET, Martin indicated that he is open to exploring new opportunities within the esports industry.

In 2022, XSET experienced several significant events. In July, the company successfully completed a $15 million Series A funding round.

Additionally, XSET hired Tim Mulligan, a former executive at 100 Thieves, as Head of Sales. However, in November of that year, co-founder Marco Mereu left XSET and founded his own esports organization called M80.

XSET competes in many different esport games, including Fortnite, Valorant, Rocket League, Call of Duty and PUBG.

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Mulligan served as the Head of Strategic Accounts at 100 Thieves for a year, and with more than two decades of experience working in the gaming and lifestyle?industries, he made an immense?contribution to the organization’s success in establishing both short-term and long-term collaborations.

At the time, Mulligan was responsible for securing the company’s first gaming apparel set with Halo Infinite, developing a campaign with Vistaprint aimed at assisting small businesses in rebranding themselves during the height of the pandemic, and working on collaborations with celebrities such as Channing Tatum. Because Mulligan has a lot of experience in public relations, marketing, and sales, he will be able to help XSET reach their goal of becoming the leading lifestyle and gaming brand in the industry as they continue to grow their business.

“I’m beyond thrilled to join XSET as this is a huge opportunity to work with one of the best up-and-coming lifestyle/esports organizations in the world!” Mulligan said.

“I joined XSET, specifically, to have the opportunity to work with one of the most exciting lifestyle/gaming companies that truly is shaping and redefining pop culture — which is focusing on inclusion, equality, creative expression, and cultural diversity. XSET is at the forefront of elevating that messaging.”

Under the XSET brand, Mulligan’s mission is to guarantee profitability?in a variety of areas, including the organization’s apparel, esports teams, and content providers.

“XSET is growing and reaching completely new heights coming into its second year,” said Co-Founder and CEO of XSET,?Greg Selkoe.

“With brand growth, comes team growth. We are excited for Tim to join our team and bring his ability to create profitable growth to help our development as a brand that is breaking down barriers in the esports industry.”

Clinton Sparks, co-founder and CBDO of XSET, said: “Since starting XSET two years ago, we have been putting business decisions into play to help further the growth of the XSET brand.

“We are on a mission to build a culturally inclusive and diverse community and are bringing like minded people to our team to help build on that mission. Tim’s presence and experience in the gaming world is important to the development of XSET and we are excited to bring on such a valuable player.”

XSET is the fastest-growing gaming and lifestyle company on the globe. It presently fields esports teams across a wide variety of games, such as PUBG, Rocket League, Fortnite, Apex Legends, Rainbow Six, and VALORANT.

This is the second staff official announcement by XSET in 2022. In April it acquired the talent agency Astoic Management and, as a result, new employees Lonnie Anthony and Rob Martin were brought on board – Anthony as Chief Innovation Officer (CIO), and Martin as Chief Experience Officer (CXO).
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