LaCroix will be expected to leverage his 30+ years of experience as an expert in the professional sports industry. He will be tasked with driving the company’s strategic planning, revenue generation, corporate partnership integration, new business opportunities, brand expansions, community engagement, and overall organizational growth and structure.??

Zweigbaum spoke about LaCroix’s appointment, highlighting what he brings to the company. He stated that the former Minnesota Vikings CMO is a seasoned professional with a proven track record of being a dynamic and strategic leader.

??“Steve has a proven track record as a dynamic and strategic leader within the professional sports landscape,” Zweigbaum said.

“In our time working together under a partnership with LS&E, the decision was clear that his experience working with some of the biggest names in sports and his tenure with the Minnesota Vikings will be invaluable during our next growth stage.”??

LaCroix expressed his excitement to be a part of Wisdom Gaming. He stated that he will use his background in traditional sports to cement the company’s place as a leading esports entertainment powerhouse.??

“Wisdom Gaming has proven to be a driving force in the ever-changing nature of the esports and gaming landscape,” LaCroix said.

“I’m excited to bring my background in working in traditional sports to further evolve our partnerships with brands, game publishers, and our local community to cement Wisdom Gaming as a leading esports entertainment powerhouse.”

??LaCroix had earlier doubled as the Executive Vice President & Chief Marketing Officer of the Minnesota Vikings, before founding LS&E in 2021. Before joining the Vikings, where he spent 20 years, he had commenced his career with the Indiana Pacers. He spent 10 years with Pacers Sports & Entertainment in Indianapolis.??

Prior to the recruitment of LaCroix as the president of Wisdom Gaming, the organization had made other managerial changes. Jaycie “Gillyweed” Gluck was promoted from VP of media to Senior Vice President, while Ian Anderson was promoted from SVP to Chief Innovation Officer.??

“The evolution of both Jaycie’s and Ian’s roles within Wisdom has not only been incredible to watch but has allowed us to achieve pivotal milestones in such a short timespan,” Zweigbaum said.

“Wisdom is a next-gen company, and their collective experience and leadership will be instrumental in supporting our growth.”??

Wisdom Gaming has had a good year thus far. Earlier this year, it secured a deal with Riot Games, which saw the firm become an exclusive partner for the Wild Rift NA Series.

Wisdom has also collaborated with the esports prediction platform BallStreet Trading. The organization teamed up with BallStreet to become a fantasy partner for HeroesCCL Season 4.

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BallStreet Trading is a free-to-play gaming company that has developed a real-time peer-to-peer prediction market for fans to compete during any live event. BallStreet aims to be a fan engagement site that leverages a competitive and entertaining second screen experience. ??The BallStreet trading platform will commence its function as the official extension to the Heroes of the Storm competition in May. The platform will host play-to-earn contests amid all live HeroesCCL Season 4 events as a part of the deal signed with Wisdom Gaming.

The VP of Sales & Partnerships at Wisdom Gaming, Nicole DuCane, expressed her excitement about the partnership. She stated that the continued partnership offers an opportunity to leverage BallStreet’s platform to get brands engaged with the esports audience.??

“We’re excited to continue our relationship with BallStreet Trading for the upcoming season of HeroesCCL,” DuCane said.

“Partnering with BallStreet to leverage their platform helps us to provide an incredible opportunity for brands to further engage with esports and gaming audiences through a fantasy solution.”

Additionally, brand sponsors will have the ability to use BallStreet’s platform to promote digital marketing campaigns during each live HeroesCCL event through their second screen. Particularly, BallStreet, Wisdom, and third-party manufacturers will work to create awards and prizes for viewers who tune in to watch the HeroesCCL competition.

As a result of the feature on Blizzard’s Battle.net game launcher, BallStreet markets enable a fantasy experience for fans allowing them to pick winners and losers in real-time.

The ??CEO of BallStreet Trading, Scott San Amaterio, said the partnership represents an opportunity for expansion of BallStreet’s esports footprint within the industry and offers the company some penetration power into new markets.

?“This is an incredible opportunity to expand our esports footprint and introduce our markets to a new audience. It has been great to work with Wisdom Gaming and we look forward to creating opportunities to enhance HeroesCCL’s fan experience,”?? he said.

In March 2022, Wisdom gaming partnered with Riot Games to produce an in-person event for the Wild Riot North America Regional Championship (WNS) Season 1 Championship in April and May 2022. ??The best teams across North America will compete in a series of three circuits to claim a spot in the North America Regional Championship for the $80,000 prize pool and the right to be called the best team in North America. The WNS features a total prize pool of $150,000 across all events during Season 1.

??Riot Games has named Wisdom Gaming the exclusive broadcast and operations partner for the event. Riot Games also signed a multi-year contract with BallStreet naming their prediction platform as the official fantasy and fan engagement partner for the Teamfight Tactics North America Esports.

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