{"id":10081,"date":"2020-01-07T23:34:34","date_gmt":"2020-01-07T23:34:34","guid":{"rendered":"https:\/\/esportbet.com\/?p=10081"},"modified":"2020-01-07T23:34:34","modified_gmt":"2020-01-07T23:34:34","slug":"north-start-fresh-with-new-logo-and-social-media-content","status":"publish","type":"post","link":"https:\/\/esportbet.com\/north-start-fresh-with-new-logo-and-social-media-content\/","title":{"rendered":"North start fresh with new logo and social media content"},"content":{"rendered":"

North, one of the biggest Danish esports<\/a> organizations, decided to start 2020 fresh with a complete rebranding that included a new logo and a wipe of all of their old content from social media.<\/p>\n

North deleted all of their data from Twitter, YouTube and Facebook without notice, thus leaving many of their fans baffled. The organization even went so far to completely remove their official website, which showed a 404 error upon opening only yesterday. <\/p>\n

Just as shocking as North’s apparent disappearance from the face of the world was their reappearance this Tuesday when they took to Twitter to unveil the ‘Dawn of North’. With that post they showcased a new logo, unveiled plans for the future and introduced several changes to their esports teams and executive staff.<\/p>\n

On their official website, North have redefined their overall brand to emphasise the “new dawn” and pledged to become the “leading Scandinavian esports organization”. <\/p>\n

The rebrand comes shortly after the organization appointed new management, which took over in October 2019. While no announcements or hints about a rebrand surfaced earlier, North were expected to make some drastic changes sooner or later.<\/p>\n

“We have looked closely at the company and the apparent opportunities that are present in our organization,” said Christopher H\u00e5konsson, new CEO of North. <\/p>\n

“It became obvious that we needed to focus on a few critical elements in the very foundation of the organization that has been built. So we have changed the way we look at branding, marketing, and sports,” said Alexander Pedersen, CMO at North. <\/p>\n

As a part of the rebrand, North also added Christian Engell to help their esports athletes improve their performances. Engell is a performance coach who has previously worked with some of the biggest Danish athletes, such as eight-time Superligaen champion William Kvist and Leicester City goalkeeper Kasper Schmeichel.<\/p>\n

“Performance optimization has existed in sports forever. It is not something we or any other esports organization has invented. Still, it is something we strive to implement in an even more refined way,” said H\u00e5konsson.<\/p>\n

Apart of their organization personnel, North have also re-signed former Astralis member Markus “Kjaerbye” Kj\u00e6rbye to their CS:GO esports<\/a> team.<\/p>\n

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Extremely excited to keep working with @KjaerbyeCS<\/a>. His growth as both an athlete and as an individual has been impressive.<\/p>\n

— Torbj\u00f8rn Nyborg (@mithRTV) January 7, 2020<\/a><\/p><\/blockquote>\n