{"id":6582,"date":"2019-01-15T03:02:43","date_gmt":"2019-01-15T03:02:43","guid":{"rendered":"https:\/\/esportbet.com\/?p=6582"},"modified":"2019-01-15T03:02:43","modified_gmt":"2019-01-15T03:02:43","slug":"puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal","status":"publish","type":"post","link":"https:\/\/esportbet.com\/puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal\/","title":{"rendered":"Puma teams up with Cloud9 in first eSports sponsorship deal"},"content":{"rendered":"

FIRST it was Nike, then Adidas, now, a new apparel giant is taking its first steps into the world of eSports.<\/p>\n

Puma has teamed up with League of Legends Championship Series<\/a> team, Cloud9, to become the franchise’s official apparel and gameday shoe and clothing provider.<\/p>\n

The Puma logo will appear on all of the Cloud9 gear for both the men’s and women’s teams, including the managers, coaches and staff.<\/p>\n

The deal looks to be a stepping stone and trial run to a larger partnership \u2014 it is only for the LoL Championship Series, which kicks off on January 26.<\/p>\n

The move follows Nike’s historic move to sponsor Jian Uzi Ziaho<\/a> and Adidas making waves with its own apparel deal<\/a> last year.***<\/p>\n

Cloud9 partnership director, Jordan Udko, was excited about the future of the partnership.<\/p>\n

\u201cThere\u2019s a lot of potential for growth on both sides, so we\u2019re ecstatic that this is only the beginning of the partnership,\u201d said Udko.<\/p>\n

Puma marketing manager, Matt Shaw, said that eSports was a key battleground for his company to spread its wings and reach new demographics.<\/p>\n

\u201cThis deal gives us ability to be a part of more things our kids love, and that\u2019s how our brand moves the culture forward. Cloud9 is really uniquely posed to help us do that,\u201d Shaw said.<\/p>\n","protected":false},"excerpt":{"rendered":"

Puma has teamed up with League of Legends Championship Series team, Cloud9, to become the franchise’s official apparel and gameday shoe and clothing provider.<\/p>\n","protected":false},"author":15,"featured_media":6583,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ghostkit_customizer_options":"","ghostkit_custom_css":"","ghostkit_custom_js_head":"","ghostkit_custom_js_foot":"","ghostkit_typography":"","footnotes":""},"categories":[3],"tags":[172,4,563],"class_list":["post-6582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-cloud9","tag-featured","tag-puma"],"yoast_head":"\nPuma teams up with Cloud9 in first eSports sponsorship deal - Esport Bet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/esportbet.com\/puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Puma teams up with Cloud9 in first eSports sponsorship deal - Esport Bet\" \/>\n<meta property=\"og:description\" content=\"Puma has teamed up with League of Legends Championship Series team, Cloud9, to become the franchise's official apparel and gameday shoe and clothing provider.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/esportbet.com\/puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal\/\" \/>\n<meta property=\"og:site_name\" content=\"Esport Bet\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-15T03:02:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/esportbet.com\/wp-content\/uploads\/2019\/01\/Cloud9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Staff Writer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@esportbetcom\" \/>\n<meta name=\"twitter:site\" content=\"@esportbetcom\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Staff Writer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/esportbet.com\/puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/esportbet.com\/puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal\/\"},\"author\":{\"name\":\"Staff Writer\",\"@id\":\"https:\/\/esportbet.com\/#\/schema\/person\/19a7544dcef76dfaf3be038555dfdbf3\"},\"headline\":\"Puma teams up with Cloud9 in first eSports sponsorship deal\",\"datePublished\":\"2019-01-15T03:02:43+00:00\",\"dateModified\":\"2019-01-15T03:02:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/esportbet.com\/puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal\/\"},\"wordCount\":228,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/esportbet.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/esportbet.com\/puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/esportbet.com\/wp-content\/uploads\/2019\/01\/Cloud9.jpg\",\"keywords\":[\"Cloud9\",\"Featured\",\"Puma\"],\"articleSection\":[\"eSports Betting News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/esportbet.com\/puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/esportbet.com\/puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal\/\",\"url\":\"https:\/\/esportbet.com\/puma-teams-up-with-cloud9-in-first-esports-sponsorship-deal\/\",\"name\":\"Puma teams up with Cloud9 in first eSports sponsorship deal - 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